Collarity was developed for web media publishers who need an automated way to deliver advertising and content to audience segments based on measured, anonymous site behavior. Collarity’s Integrated Audience Engagement platform is an interaction optimization solution that enables the matching of online visitor needs with the best content and ads the publisher can provide. This ultimately delivers a more relevant site experience for each user and produces the highest return on media assets.
The company's on-demand suite of segment-driven content monetization applications serves leading web publishers, including Fox, Next New Networks and Crain's Chicago Business.
Collarity was founded in 2005 by Emil Ismalon, Levy Cohen, and a group of search, data management, cognitive science, and online advertising veterans. Collarity is located in Palo Alto, California.