Collarity Site Segment Analytic Services

Easily understand the media consumption patterns and ad responsiveness trends of your most important online audience segments.

Collarity’s integrated audience engagement platform provides critical business and marketing intelligence regarding your most important online customer segments via Site Segment Analytic Services. The service provides details on the interactions of your key site audience segments with specific content and advertising.

Your Most Important Online Audience Segments Revealed

Site Segment Analytics is an online portal that reveals the natural attention communities that have clustered on your site. For each segment, the portal provides the most popular keywords, the most popular site pages, and which ads each segment has the highest affinity for. This type of deep behavioral marketing intelligence related to your online customer segments enables you to make better decisions regarding content development, SEM programs, and SEO programs.

Support Higher Ad Rates and Your Ad Operations Team

Collarity enables you to extend behavioral marketing intelligence related to your online site communities to your advertising partners. Because our ad targeting platform matches specific segments with specific ads, it provides you with a basis for potentially higher ad prices.

This allows you to better collaborate with your ad partners to optimize site advertising and ad targeting. For each segment, you'll be able to see trend information (community size, activity levels, shifting interests), most popular keywords used, and specific ads that convert on specific pages.