Advertisers

Advertising is an optional service, which we provide for our media web publisher customers. Collarity is not an ad network or an ad platform. The ads we provide (performance, impression, video) are sourced from our ad network partners or from the ad inventory that has been sold by our media web publisher customers. Collarity targets the ads, our partners manage and source them.

Ad Network Partners

Collarity works with a select group of advertising network partners that provide the ad inventory for use with behaviorally driven Collarity engagement page widgets. Collarity guides a web visitors to the most appropriate content and then provides highly targeted text or banner advertising out of the partner¹s ad inventory. The specific ad partner is chosen by our website customer.

Advertisers and Agencies

Collarity can also work with your web publisher clients to better match CPM-based ads to specific segments on your site. Collarity uses APIs to directly query software or hosted ad servers to pull the most appropriate ad that has been purchased. In addition, Collarity provides reporting via Site Segment Analytics that allows you to understand the spectrum of audience segments that can be targeted and the targeting results.

Collarity iBanner Services

iBanners provide the ability for publishers or advertisers to embed Collarity-enabled dynamic recommendations, search results, or other content in a standard display ad container. These ads adaptively react to the behavior of each user and can help drive more traffic to a website.