Monetize Social Networks

Collarity enables you to tap the collective intelligence of social network behavior to better target content recommendations and advertising.

As a media web publisher, you’re seeing many of your web visitors spending an increasing percentage of their time on social networks. This potentially decreases the chances of your visitors returning to your site. You need to find a way extend your media to the other sites your web users visit. There you will find additional like-minded users who will add to your audience base.

You Need to Fish Where the Fish Are

If more of your audience is spending time on sites like Facebook, MySpace, and Bebo, it makes sense for you to take advantage of the open models that allow you to publish your media content and generate advertising revenue within it. But even if you succeed in establishing a presence, how do you effectively find your like-minded audience segments and monetize your content? The activity and interests within social networks is often very different than traditional publishing models, and missteps can hurt your business and your brand.

Leveraging the Invisible Social Graph

If you are a publisher with a specialized vertical content niche, sometimes it is easy to find the defined groups and networks that will most likely be interested in your media. But, more often than not, publishers have wider ranging lists of content categories and it soon becomes unwieldy to manually target explicit clusters of users.

The Collarity integrated audience engagement model aggregates the anonymous behavioral data of like-minded social network members and provides the foundation for augmenting explicit segment targeting plans with complementary implicit segment-driven content and ad targeting. The result is a more relevant site experience for social network members and more effective monetization of your syndicated media assets.