Content of Article

True Relevance Equals Real Revenue

The Collarity Team

There’s a hard-working team behind Collarity. Collarity was founded in 2005 by a group of search, data management, cognitive science, and online advertising veterans.

Segment-Driven Text, Banner, and Video Advertising

Advertisers

Advertising is an optional service, which we provide for our media web publisher customers. Collarity is not an ad network or an ad platform. The ads we provide (performance, impression, video) are sourced from our ad network partners or from the ad inventory that has been sold by our media web publisher customers. Collarity targets the ads, our partners manage and source them.

Ad Network Partners

Collarity works with a select group of advertising network partners that provide the ad inventory for use with behaviorally driven Collarity engagement page widgets. Collarity guides a web visitors to the most appropriate content and then provides highly targeted text or banner advertising out of the partner¹s ad inventory. The specific ad partner is chosen by our website customer.

Advertisers and Agencies

Collarity can also work with your web publisher clients to better match CPM-based ads to specific segments on your site. Collarity uses APIs to directly query software or hosted ad servers to pull the most appropriate ad that has been purchased. In addition, Collarity provides reporting via Site Segment Analytics that allows you to understand the spectrum of audience segments that can be targeted and the targeting results.

Collarity iBanner Services

iBanners provide the ability for publishers or advertisers to embed Collarity-enabled dynamic recommendations, search results, or other content in a standard display ad container. These ads adaptively react to the behavior of each user and can help drive more traffic to a website.

Customers

Collarity currently serves millions of unique users and hundreds of millions of page views every month.The following are example website customers providing their web visitors with Collarity's content and ad targeting services.

Televisa sought out Collarity’s social relevancy approach to help its worldwide visitors discover interesting news, entertainment and sports content throughout their sites. Today Collarity provides site and web search, related links, suggested searches, and targeted contextual/search ads for the Televisa community.
Click here to see esmas live.
Click here to see televisadeportes live.

Collarity powers all of the Fox-owned TV Affiliate Websites with site search, web search, Collarity Compass, suggested articles, suggested searches, tag clouds, and targeted advertising. Collarity helps each of the Fox TV websites develop site search relevance that reflects the interests, attitudes, and preferences of their distinctive geographic markets.
Click here to see it live.

Collarity was chosen as the search platform for the Fox on Demand (FoD) video service, providing web users with the ability to find and watch their favorite primetime shows online for free. Collarity provides the ability to search for episodes, and segments within episodes, as well as optimizes advertising there. This video service is available, in all myFox and Fox affiliate metros.
Click here to see it live, when in NY Metro.

Crain's Chicago Business uses Collarity search and recommendation services to help their web visitors find the content they need faster and easier than every before.
Click here to see it live.

Fox Weather is a community-based weather site powered by Collarity recommendations, search, and ad targeting.
Click here to see it live.

V-me (pronounced veh-meh), is the first national Spanish-language television network presented by public television stations. V-me, a 24-hour digital broadcast service carried on basic digital cable in major markets across the country and nationally via satellite, represents a new network and media community for US Latinos. Collarity provides search and discovery services for V-me TV educational online video programming, and grassroots events.
Click here to see it live.

Bruceclay.com, a leading provider of search engine marketing company, chose Collarity to provide their visitors with both site and web search services. Search results are filtered and ranked implicitly by the many site users interested in optimizing their search engine marketing programs online. In addition, bruceclay.com is able to provide highly targeted internal promotions along with the search results.
Click here to see it live.