Realtime Segment-Driven Ad and Content Targeting
Collarity Media Coverage
| September 24, 2008 Webmaster Radio: SEM Synergy Interviews Collarity on Behavioral BreakthroughsSEM Synergy’s Bruce Clay and colleagues discuss how behavioral targeting techniques will revolutionize search marketing. Collarity SVP Debby Richman explains how search, recommendations and ads can be dynamically targeted based on all visitors to a publisher’s site. >> read more
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| July 17, 2008 Collarity Selected As AlwaysOn Global 250 Winner
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| June 9, 2008 Behavior Modification, Nine Steps For Getting Started"Make behavioral buys on community and social networking sites. B-to-b marketers are always looking to expand their often-limited reach, and buying behavioral placement on nontraditional sites is one way to do this...” >> read more
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| June 1, 2008 Search 2.0: Get Relevant Search By Harnessing Video Behavior"Video search has not yet evolved to match the amount of content distributed online….With new technologies, it’s possible to achieve a truly relevant video search and set of video recommendations by harnessing your own site visitors’ behavior and their communities of interest..." >> read more
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| May 14, 2008 Video’s Challenge: Targeting Micro-Communities"Paradoxical as it may seem, sometimes what makes individuals unique is their relationships to other individuals….users see related video choices, based on available publisher archives that correspond with their own communities of interest. Ads are then targeted and served based on these interest groups...” >> read more
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| May 14, 2008 Behind-the-Scenes Innovations in Behavioral Targeting“Publishers using Collarity harness 100 percent of all visitor clickstreams anonymously. These include content and ad consumption of all types -- which is a significant statement given the explosion of social networks and CGM-based sites. Community segments form based on intensity (rather than popularity) of interests..." >> read more
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| April 29, 2008 Revolutionizing The Search Engine“Ynet is a combination of a portal and a major news site – it's the largest news portal in Israel….Since the initiation of the Collarity-Ynet partnership, Ynet executives have told us about the geometric increase in consumption... so clearly the end users are finding that our results are far more relevant for them..." >> read more
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| April 23, 2008 Next New Networks Partners With Collarity For Behavioral User-Tracking“Based on Next New Networks' viewer behavior, Collarity will attempt to uncover the community segments from their video streams and page views. Collarity creates results based on the anonymous interests of all people visiting the sites...” >> read more
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| April 22, 2008 Next New Taps Into Collarity’s Ad Targeting Tools“Our partnership with Collarity will allow Next New Networks to reach into the real interests of viewers and deliver better experiences for our vertical Web-based programming...” >> read more
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| April 22, 2008 Wonks Rejoice: Collarity, Next New Launch Search, Ad Tool“A wonderfully nerdy new search tool has arrived to exacerbate already raging cases of ADD and OCD … oh yes, and help distribute embedded video ads more effectively to the masses...” >> read more
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 | April 10, 2008 Social Search, It’s Time For Monetization“As a publisher, you cannot have a better segmentation methodology – in real time and without any bias – than the one that organically grows on your site…. Implicit circles are effectively a white-knight approach to producing relevant, highly-targeted ads...” >> read more
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 | April 8, 2008 Video Search: The New Frontier“On the eve of the conference, Collarity and Pixsy announced a deal to incorporate Collarity's behavioral content and ad targeting platform into Pixsy's video indexing engine...who are connected to each other through shared interests but aren’t necessarily aware of each other...” >> read more
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 | April 7, 2008 Pixsy Offers Recommended Video and More Money with Collarity“Collarity provides web sites with related content widgets and behavioral ad solutions (i.e. - “readers who read this also like”). The idea is that when a used searches for pictures or videos on a given topic, providing more relevant results will lead to visitors loading more pages...” >> read more
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| April 3, 2008 Social Search Gets Going“Your contacts and friends are certainly one source of search relevance and subject authority, but are they the best source? Leveraging implicit communities with similar interests has many merits...” >> read more
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| March 27, 2008 The Evolution of Social Networks“The latest developments incorporating the social graph and friends' actions are creating a buzz… We need to discuss how social networks function and how publishers and advertisers can expect to benefit from them...” >> read more
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 | March 1, 2008 Get Born: Collarity Uses Social Net To Find Video“There are plenty of ways to get lost on the Web, but how do you break through?... Collarity uses people's attention as metadata, offering archived videos to the people most likely to be interested in them...” >> read more
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 | February 25, 2008 Coach For Innovation, Blog Talk Radio: Levy Cohen on Discovery- “Collarity is redefining how web publishers, marketers, and advertisers monetize search and social mapping. Think connections based on anonymous user activity and less on socializing a la your Facebook community...” >> read more | |
| February 25, 2008 Yahoo! Buzz and Behavioral Search"... if the new Yahoo search works anything like the demonstrations of Collarity’s Behavioral Relevance Engines I’ve seen, Yahoo could be buying their ticket back into the search game..." >> read more
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 | February 3, 2008 Digital Dealmakers: Levy Cohen, Founder/CEO of Collarity"Collarity’s special sauce lies in its ability to leverage the user interaction [with content] on each Web site… Collarity uses that knowledge to optimize search, video usage and time spent, leading to more ad dollars as a result..." >> read more
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| February 1, 2008 Google, Microsoft and Yahoo get competition from smaller search firms"...a lot of other search technology is also going strong right now, all of it vying for more than fifteen minutes of fame... Meanwhile, the Fox publishing empire is now using search technology from Collarity on its own Web sites...">> read more
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| January 31, 2008 Collarity Optimizes Your Video Content"Behavioral patterns across a website’s complete audience, instead of selected tags, metadata and labels are utilized to create an effective platform for video content and ad targeting...">> read more
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| January 31, 2008 Google Looking at Social Search"The algorithms could incorporate search history from a searcher's Gmail contacts, or input from human experts, as startups like Mahalo, Search Wikia, Collarity and Eurekster are doing...">> read more
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 | January 22, 2008 Collarity Named to OnMedia 100 2008Collarity, the company founded by Levy Cohen and Emil Ismalon, was named by AlwaysOn to its AO Media list of the one hundred hottest private high-tech companies serving the digital media industry. Collarity and the other AO Media 100 winners will be honored at the upcoming OnMedia NYC Conference in New York City... >> read more
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 | January 28, 2008 Collarity Helps Users Help Themselves"Collarity takes information from all users of a site to segment the audience into very specific micro-communities. Search then continuously improves and adjusts individual results based on the changing interests of a website’s numerous existing communities..." >> read more | |
 | January 28, 2008 Collarity's Platform Reinvents Publisher Content Monetization"Collarity is basically a web service connected to a publisher’s site, providing visitors with search results, recommendations and ads based on media consumption and ad response patterns of previous visitors..." >> read more
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 | January 15, 2008 Collarity was recently featured on CMP/InformationWeek's Startup City podcast.Rob Rustad, Director of Collarity Marketing, explains in 60-seconds what Collarity does and answers questions in a longer 4-minute interview as well... >> read more |
